- Founded in Harlow in 2006, Princeps delivers specialist procurement support to help firms in advanced industries address challenges in sourcing Electronic, Electro-mechanical, and Electrical (EEE) components.
- The business has agreed its first international distribution agreement with C2S Aerospace to represent Princeps in Turkey and the UAE and strengthen its presence in these key markets.
Harlow, UK.
Princeps, an accredited procurement support services provider for Electronic, Electro-mechanical or Electrical (EEE) components, has entered into a strategic partnership agreement with C2S Aerospace in Turkey and the UAE in a pioneering initiative to expand business activities outside the UK.
Partnership contracts were signed in January and provide C2S Aerospace access to the complete Princeps franchise portfolio, which includes Avanta, Coax, Brain Boxes, Hammond Manufacturing, and KEC product ranges.
C2S Aerospace is a privately owned business with extensive expertise in delivering technical sales and engineering solutions to the aerospace, commercial aviation, and defence sectors. With a strong reputation as a trusted source of quality aerospace products, C2S will leverage its industry knowledge and established network to introduce Princeps’ portfolio of high-quality brands to new clients in Turkey and the UAE. Initially, the focus will be on developing business opportunities in Turkey, where C2S Founder Sarp Temur has extensive contacts built over a 20-year career.
Princeps Sales Director David Nash has utilised his previous experience operating in the region to play a key role in identifying and appointing C2S Aerospace as the ideal strategic partner. His knowledge and professional expertise, combined with the capabilities of Princeps’ Account Manager Selen Yalcin, will bring an in-depth understanding of the markets and language skills to ensure high levels of client communications and support.
Under the agreement, all leads generated by C2S Aerospace pass directly to the sales team at Princeps, which will lead in assessing client needs, submitting quotes and overseeing ongoing relationship management. While the primary objective is to establish and grow strong relationships within Turkey’s aerospace and defence sectors, both companies anticipate expanding into additional industries, such as oil and gas, and extending the partnership’s reach into the UAE.
Princeps will also commit resources to actively support C2S Aerospace’s efforts on the ground. Representatives will attend the 17th International Defence Industry Fair (IDEF) in Istanbul in July to introduce the Princeps portfolio to potential clients to help drive engagement and growth in the region.
David Nash emphasises the importance to Princeps of the new strategic agreement with C2S:
Our partnership with C2S Aerospace marks an important step in expanding our reach into Turkey and the UAE. C2S brings extensive industry knowledge and strong local connections, making it the ideal partner to represent Princeps in the region. We are confident that this relationship will enhance our ability to deliver high-quality procurement solutions to customers in these key markets and serve as a framework we can leverage to enter and grow in other new markets.
